Playcard

Designing a fintech solution for the gambling community.

Research
Brand Strategy
Art Direction
Visual Identity
Brand System
UX Design
UI Design
Design System
Motion Design
Frontend development

Background

Playcard is a new platform designed for controlled and compliant money deposits within the gaming and gambling ecosystem. Through a closed-loop payment card model, users can load funds at hundreds of physical partner locations nationwide — giving them a secure, regulated way to manage their balance.

Playcard approached us to shape their brand identity ahead of market entry and to design an application that helps users stay in control of their funds: tracking deposits, managing withdrawals, and navigating their activity with ease and clarity.

We developed a new identity for Playcard, anchored by a bold, vibrant green — a colour chosen for its association with safety, growth, and a touch of luck. Alongside a logotype, we introduced simplified 3D iconography inspired by familiar gaming symbols, adding subtle playfulness to an otherwise disciplined visual language.

On the product side, we worked closely with Playcard’s team to map a user journey focused on clarity and efficiency — ensuring core actions are completed with minimal steps and maximum transparency. The interface leans on functional typography, purposeful layouts, and measured use of the signature green.

Underlying it all is a scalable, system-led design framework that supports Playcard’s long-term vision and provides a foundation for future features and platforms.