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Electron

Electron

A new identity and website for a leading energy service company.

Research
Brand Strategy
Art Direction
Visual Identity
Brand System
UX Design
Design System
UI Design
Motion Design
Frontend development

Background

Electron Holding is leading the energy transition across the CEE region by delivering integrated, sustainable solutions. Combining technical expertise with a holistic approach, they develop, construct, and operate energy systems that power businesses while ensuring security of supply.

Their mission is to accelerate the shift towards a cleaner, more efficient future—where renewable energy meets reliability.

To reflect this ambition, they needed to rethink their brand. We collaborated on forming a brand strategy, then crafted a new identity and website that embody their commitment to their values.

At the core of the new identity is a vision: to energise the future. This statement not only defines Electron’s purpose but also acts as a call to action for businesses, communities, and policymakers to embrace sustainable energy solutions.

The new identity was shaped by the very essence of energy—how it is extracted, stored, and repurposed. Drawing inspiration from the seamless flow of natural forces, the brand language unifies all facets of Electron’s expertise.

We built a website and a token-based design system that seamlessly align with the brand’s strategic direction. Designed for clarity, ease of use, and trust, these elements are essential in the rapidly evolving energy sector.

The brand was crafted to be dynamic—bold when needed, yet restrained in technical or corporate environments. This balance allows Electron to communicate with versatility, ensuring consistency across all digital and physical touchpoints.

Check out the

website

.

Team

  • Boldizsár Mátyás
  • Ádám Pusztai
  • Endre Kincses
  • Kristóf Janitor
  • Ákos Lévárt
  • Bence Világi
  • Tamara Juhász
  • Máté Dolník

Typefaces

  • Haffer by Displaay
  • CoFo Sans Mono by Contrast Foundry

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